The Pack

Great design needs a support system to be fully effective.


The pack at BadDog Design provides that support by

  • collaborating with you.
  • educating you in current marketing trends, such as Facebook, Twitter, YouTube, blogging + email marketing.
  • offering creative, expansive strategies for getting the word out beyond traditional—and expensive—advertising.
  • developing a marketing plan for launching your product or service.
  • working with talented, experienced marketing writers and publicists.
  • designing beautiful web sites and printed materials and to enhance your message.


Peggy Pfeiffer

Owner, BadDog Design.
Senior Account Manager | Branding Strategist

Peggy Pfeiffer brings 34 years of experience in the field of graphic arts, web design and development, branding and marketing strategy and account management to BadDog Design. Her design sense is informed by having experienced design and print production evolve into the digital age and having watched the web invent itself. Her particular areas of expertise lie in innovative and efficient project management strategies; translating the needs of a project into engaging design; collaborating with clients; and maintaining great customer relations.

Peggy opened BadDog Design in April of 1996 after leaving teaching a teaching career and taking a year off to travel around the world. As a full service agency with an emphasis on great design, BadDog Design helps clients realize the goals of their businesses or organization through seamless account management; clear branding; engaging visual and textual presentations in print and on the web, and focused marketing strategy. Strong brands for BadDog’s clientele become the essential calling card for our clients to offer their products, services and missions.


Foster Hurley

Writer | Producer | Director | Artist

After five years as a Naval Flight Officer, Foster landed in New York at Cunningham & Walsh. His advertising career took off from there.

Back home to Dallas with senior positions at Tracy-Locke and The Richards Group. Then off to Los Angeles for screenplays, sitcom pilots and several years of freelance work with Ogilvy &Mather, Young & Rubicam, Della Femina Travisano, Dailey & Associates and others. For keye/donna/pearlstein he created a Texas campaign for Lone Star beer that was so successful it necessitated a 50% increase in the brewery’s capacity.

Since then, he has returned to Tracy-Locke as Vice President, Creative Director and served in that capacity at GSD&M, Austin, and Bozell, LA, as well. He was most recently a Creative Director at Vaughn Wedeen Creative and Verde Interactive in Albuquerque, and is now the chief of Hurley Creative, a multi-media consultancy specializing in print, broadcast and web site branding.

Foster has supplied award-winning concepts, copy, production and promotions to national clients such as Chrysler, Pepsi, Borden, Frito-Lay, Gallo, Citi, Kawasaki, Tecate and Phillips Petroleum. He also has extensive experience in hotels, restaurants, cable TV and entertainment. Foster’s most significant contribution to the health field was the very memorable and wildly successful I’ve Got the Blues campaign for Blue Cross, Blue Shield New Mexico.


Darrell Wilks

Creative Director | Producer | Filmmaker

After graduating with a BFA from Colorado State University and studying Renaissance art in Vienna, Darrell Wilks begin his career on Madison Avenue, serving as Creative Director and Vice-President at Grey nyc.

There he utilized his talents as an art director, filmmaker, and artist to imagine television, print, and internet content for a client list which included Crown Royal, Hugo Boss, Trivial Pursuit, Canon, and Nokia. Inspired by the Thin Man movies of the 1930’s, Darrell Wilks conceived and produced, in collaboration with Grey nyc, a series of web films for starring Kevin Kline and Phoebe Cates.

At J. Walter Thompson he rose from the rank of junior art director to Associate Creative Director and Vice-President, being awarded Art Director of the Year, and contributing to award-winning campaigns for Nestle, Kodak, and Samsonite.

Darrell was on the Board of Directors of the Santa Fe Film Festival from 2011-2014 and has directed short films, including Banned in the U.S.A. for the Creative Coalition at Town Hall in New York City documenting the history of censorship in American cinema; Joe, an intimate portrait of early television impresario Joseph Cates. Most notably, Wilks is the director, producer, writer, and cinematographer of the feature-length documentary Hip Hop Hope, winner of Best Documentary 2002 H2o Film Festival at The Bronx Museum.


Gabriele Morwinski

Senior Graphic Designer + Web Developer

Gabriele, Gabi to most of our clients, has been with BadDog Design for twelve years—a brilliant designer; a congenial personality that loves client interaction; and a sharp web developer. Her expertise straddling graphic design and web development is a rare mix that makes the web design process at BadDog Design somewhat unique. Gabi is alert to programming that does not equal good design, an important contribution to any web project.

Her early experience as a designer began in her native Germany gives her a truly international design style. She received a Diploma from the Hamburg Academy for Communication Design & Art Direction and a Master’s degree in Linguistics and Computer Science from the University of Hamburg. While living in Hamburg, she worked in a creative team at Ammirati Puris Lintas (now Lowe and Partners) developing marketing campaigns for print and television for companies including Daimler Chrysler, Continental Tires and Compaq.

During many travels across the western United States Gabriele fell in love with New Mexico’s scenic beauty and ancient heritage. She moved to Santa Fe in 2002, joining BDD shortly thereafter. When she isn’t designing great graphics or building websites at BadDog Design, she is probably snow boarding on the ski hill or kayaking with her 7-year-old daughter, depending on the season.


Brianne Janes

Senior Designer | Assistant Account Manager

After graduating from the Colorado Institute of Art with her bachelor’s degree in graphic design, Brianne Janes began her designing career at a Colorado based newspaper. She moved on as art director for RMO, Inc, an international orthodontic manufacturing company based in Denver. For over 7 years, she and her team were responsible for all of the company’s branding, product marketing, catalogs, ads, billboards, convention booth graphics, seminar presentations and any other international collateral. She also worked directly with the doctors and engineers developing the doctor’s signature bracket or medical/orthodontic device, from conception to roll-out.

Creating ads for large medical and orthodontic journals, The New York Times and USA Today, Brianne’s design work for RMO, Inc, got noticed in the industry. Doctor’s offices and orthodontic firms across the continent hired her to help their practices, leading to client relationships spanning over 15 years.
While in Colorado, she designed for one of Denver’s premier ad agencies, Sadler and Dorchester, where she led the Disabled US Ski Team account and also art directed the magazine, Distinctly Montana.

Brianne moved to beautiful Santa Fe over 6 years ago, joining the team at BadDog Design and bringing her expertise in design and account management to many projects.


Carole Baker

Social Media Maven

Carole Baker is a social media maven with a solid background in traditional marketing and advertising. She is passionate about creating strategies for companies to establish two-way communication with their audience through Twitter, Instagram, Pinterest, You Tube and Facebook. Carole’s knowledge of effective use of social media have helped re-brand companies that needed a fresh look or a complete overhaul within their marketplace. Prior to her move to Santa Fe, Carole founded and managed social media for the Midwest’s fastest growing social media enthusiasts group.

Her current and former client roster includes well-known brands such as Toyota, General Electric, P&G Functional Formularies and Verizon Wireless. Local Santa Fe clients include all three locations of the Southwest Acupuncture College, Doctor Maria Rodriguez, the New Mexico PBS documentary—“Awakening in Taos”, Abbate Fine Art Gallery, Jay Ritter Fine Art and The Wheelhouse Art Gallery, just to name a few. Recently, she was chosen to participate in Mayor Javier Gonzalez new project #HowToSantaFe which received in excess of 4 million impressions in one week!

Although Carole has lived in Santa Fe for only a little over one year, she is already the 7th most influential person on Twitter.* According to the most often used online social media influence measurement tool,, Carole has a national ranking of 61 (a typical score is 40).


Alex Ponca Stock

Production Manager

Stock’s training and education in the fine art of painting gives her a keen eye for detail and the innovative talents to make things happen. Stock’s background includes the project management and production of Ballets and Art openings to the administrative ins and outs of running companies from Santa Fe to New York.